Travis Scott's career was propelled to impressive heights of success after being linked to reality television star and makeup mogul Kylie Jenner, but the rapper is a man of many talents.
Besides his successful music career, he also has his own record label called Cactus Jack Records and writes and produces his own music.
The 'Sicko Mode' rapper has expanded his career even beyond the music industry. He has collaborated with brands like McDonald's and Nike, and has his own clothing and footwear line as well.
Even during the lockdown, Scott was making millions through virtual concerts held on Fortnite. Even though the concerts were free for the public, the gaming platform had to fork over a sizable chunk of cash for the virtual performance.
The concert, which lasted for three days, was watched by 27 million people worldwide, leading to an uptick in sales for Scott's merch, Cactus Jack.
In the light of Scott's recent partnership with McDonald's, Cactus Jack also released new merch inspired by the fast-food chain's most famous foods. Some of the items included a $90 nugget-shaped pillow and $250 pair of denim shorts.
The collaboration was also fruitful for McDonald's too, as people flocked franchises around the country to buy the $6 'Travis Scott Meal' which included his favorite Quarter Pounder burger with fries and Sprite.
McDonald's Chief Marketing Officer Morgan Flatley said that the collaboration with Travis Scott is crucial for the fast-food giant to win over a younger audience since the rapper is an embodiment of pop culture as it stands today.
Even though the franchisees opposed the deal because of Travis' controversial musical lyrics, McDonald's went ahead with it anyway, and it paid off in a big way.
As of 2020, Travis Scott has amassed a net worth of $39.5 million through various partnerships, business ventures, merchandise and music. In 2019, his Astroworld tour earned $53.5 million in total, thanks to the relentless promotion from the Kardashians, especially his then-girlfriend, Kylie Jenner.
Over the past few months, the rapper has signed deals with some of the biggest brands including General Mills to create limited-edition cereal boxes that cost $30. The collaboration was such a massive success that the entire stock sold out within seconds.